???????? EAT ????? ??? ?? ???????? ???????? ?? ????????? ?????????? ????? ??????. ??? ???????? ???? ?????? ????? ????? ? ??????? ???? ???? ????? ??????????? ?? ???????. EAT ???? ????? Experience, Authority ? Trustworthiness ???. ?? ?? ?? ??? ?? ?????? ?? ????????? ?????????? ???? ???? ???? ???? . ????? ?? ????? ????? ?????? ???? ?? ???? ?????? ?